Are you listening? The Influencer.co team has a very important question to ask you… Would you love your dog more if he or she made you $15,000 a month?
Oh my goodness, you should be ashamed!
Don’t worry, we won’t tell
Princess.
On a serious note, there is a dog that brings in its owner over $15,000 a month. Yes, that equates to $180,000 a year -- just $9,000 below the average salary for a family-practice doctor.
We are sure you are wondering, who on God’s green earth is this wealthy sophisticated pooch you speak of?
His name is Bodhi, he is a slightly chubby Shiba Inu that enjoys slipping into super-stylish human clothes when his owner isn’t looking and he happens to be one of Instagram’s hottest influencers.
Influencer.co first featured him in 7 Creative Ways to Grow Your Influencer Business and our jaws have remained dropped ever since.
Anyways, we have noticed a question that everyone seems to be asking as of late -- How much do social media influencers really make?
Sure, the Inu is raking in the big bucks, but what about us humans?
Show Me the Money
The career title, Social Media Influencer, is but a few years old. So, it is difficult to pinpoint just how much the average social media influencer is cashing in.
Influencer.co first featured him (Bodhi) in 7 Creative Ways to Grow Your Influencer Business and our jaws have remained dropped ever since.
Brands like Payless Shoes have been reported paying influencers up to $1,900 for a few blogs posts. Whereas, fashion influencers with large followings won’t even talk to brands that can’t afford to pay 6-digits.
Inc. Magazine attempted to create a formula that could calculate how much influencers could charge for an endorsement.
Their range was $25-$75 per one thousand followers. This range depends on how niche their audience is and the level of follower engagement (likes and comments).
Let’s take a conservative stance and say an individual with a relatively engaged audience has 10,000 followers and charges $25 a post, tweet, etc.
Now, let’s say they don’t want to wear their audience out -- so, they only post once a week.
10 x $25 = $250
$250 x 52 weeks = $13,000 a year.
Okay, so this certainly isn’t enough to live off of, but it most definitely can cover the grocery bill.
Take a moment and imagine what you could do with $13,000 in your pocket every year? You could finally afford to buy a motorcycle or perhaps that pet pony you have always wanted. If you were craving a $5 Starbuck’s Caramel Frappe, you could buy 2,600 of them.
Anyways, you get the point. It is a lot of money.
Wait, what was that?
You want to make more money?
Show Me More Money: Influencers Making Over a Million Dollars a Year
If you were wondering, there are some influencers who are making millions of dollars a year. Actually, well above that. They are in a number of different industries, ranging anywhere from fashion to business.
Chiara Ferragni -- Net Worth, $12,000,000
Chiara is a famous Italian Influencer who has built her large following, vast wealth and success through harnessing both Instagram and her blog,
The Blonde Salad, which kind of sounds disgusting, but whatever.
Gary Vaynerchuck -- Net Worth, $10,000,000+
Gary ‘Vee’ is an outspoken entrepreneur who is setting the industry on fire by sharing his message with his massive social following. Having built many businesses,
The Wine Library and
VaynerMedia, just to name a few, his entrepreneurial insight runs deeper than his pockets.
The Difficult Part About Making Money as an Influencer
While making money as an influencer is great, it’s not always easy. The power has always been in the advertisers hands, not the influencers. On top of this, it has always been a challenge for influencers to track down the right advertisers with the right products. Currently, most influencers only make money when brands or agencies approach them, or when their manager/agent lands a deal by approaching brands. This is highly limiting to their ability to generate income.
Influencer.co changes this dynamic, providing hundreds of thousands of products to choose from in a single place, short links and reports to measure and track progress, payment automation where every sale means additional commission. Whatever your level of influence is, it's
a tool that'll grow with you.
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Typically, when a follower clicks on the link in your Instagram bio, the source of traffic simply shows up in Google Analytics as direct. Instead, try adding a custom URL parameter to the link in order to tailor the results. You can do so by shortening the link, which Influencer.co enables you to do for free. You'll be able to see more specific traffic details and even create a professional report for prospective or current clients. You’ll then be able to determine exactly just how effective these clicks are by tracking both where, and what time of day, these clicks occur.
Custom Influencer links can then be updated regularly to match with current content across all digital platforms. Watch clicks and engagement rise by changing the link in bio daily to coordinate with and/or highlight changes of a promotion or new content. For example, if promoting updated content or a giveaway, use the phrase “click link in bio” within the photo caption so followers will click through and enter their date. As the bio features the only clickable link on Instagram, this step is essential in driving traffic to your site.
Embracing new ideas and ways of doing things is an important part of life, but it’s imperative online in the digital landscape. Be willing to try new methods of tracking, likes, shares and hashtags. This will give you more flexibility to discover the true impact of engagement.
It’s essential to create relevant, engaging and compelling captions and content. This captures the attention of your audience and allows your community to engage with all of your digital platforms, as well as boosting your business. Set yourself up for success and don’t be afraid to experiment with new things in order to find out what works best for your audience. hone in what your readers want and create content that provides them value. Establishing yourself as an authority will further encourage them to click on your bio link.
Refer your Instagram followers or visitors to your bio link with a call to action, encouraging them to click through for currents details, promotions or access to updated content. Don’t forget to remind readers to visit the link in bio, as well as check your analytics on a regular basis – something 
Connecting brands and influencers can be a tiring and tedious process, especially for busy agencies or influencers just starting out. Using an influencer marketing tool such as Influencer.co can help simplify this process.
Influencer.co is the first invite-only monetization platform dedicated to social media influencers. It allows thousands of brands to connect with influencers through one intuitive and user friendly dashboard. 
Digital products are another way agencies can help their influencers generate revenue. Products such as e-books, e-guides, checklists, and downloadable infographics have become increasingly popular, especially for influencers looking for an opportunity to build long-term passive income. These items can be sold online for profit or used to attract leads.
While an influencer is a subject matter expert and likely won’t need the help of an agency in creating digital products, you can play a large role in advising your influencer on the best way to promote and market their product.
Agencies can also play a valuable role in connecting influencers with brands to work together on the creation of digital content. This content can be promoted through the influencer’s channels and on advertising or editorial space.
Before any brand sets out to work with an influencer, no matter where they’re engaging them, it is imperative that they first define their goals. Determining and then defining goals can be a long, strenuous process, but you can’t effectively build a campaign if you don’t know what results you hope to obtain. Marketers could easily spend thousands of dollars on influencer marketing and still fail simply because they began a campaign with no true ending in mind.
To help keep spending under control, many brands are now stepping away from hiring influencers based on likes and audience sizes and instead have began to hire influencers on a performance basis, with those metrics determining how successful (or unsuccessful) an influencer campaign is. thus, audience size becomes less important when selecting influencers than views and conversions generated by that audience, incentivizing the influencer to become a more successful marketer. Make sense yet? It will.
For Influencers, monetization and tracking platform gives influencers the opportunity to work with a plethora of different brands without having to deal with the stress and anxiety of having to produce results within a certain time frame.
This new monetization platform also benefits the brands because they no longer have to search the internet to identify influencers. When brands 
You know the basics, but let’s talk about how you can take your Facebook presence to the next level and really see some return on your investment.
As an influencer, you are in the unique position to advise and inform the decisions of others. Your social influence matters in the business arena, and smart companies know this. Many companies seek out influencers like you to promote their products – a strategy called influencer marketing.
Similarly, many influencers recognize the value they provide and seek out companies to partner with.
At its core, this is a simple process. You develop a relationship with a brand and post a link to their product on your Facebook page. You get a commission every time one of your followers uses that link to purchase something. This benefits brands in that it uses the connectedness of Facebook to spread information about their product virtually cost-free. This benefits you because, once your systems are in place, you can basically use your influence to bring in revenue 24 hours a day!
However, making real money with this type of strategy is not as easy as it sounds. It’s not about advertising – it’s about relationships. And on Facebook, a couple wrong moves can quickly do damage to your brand and your influence.
Our innovative platform: