Are you listening? The Influencer.co team has a very important question to ask you… Would you love your dog more if he or she made you $15,000 a month?
Oh my goodness, you should be ashamed! Don’t worry, we won’t tell Princess. On a serious note, there is a dog that brings in its owner over $15,000 a month. Yes, that equates to $180,000 a year -- just $9,000 below the average salary for a family-practice doctor. We are sure you are wondering, who on God’s green earth is this wealthy sophisticated pooch you speak of? His name is Bodhi, he is a slightly chubby Shiba Inu that enjoys slipping into super-stylish human clothes when his owner isn’t looking and he happens to be one of Instagram’s hottest influencers. Influencer.co first featured him in 7 Creative Ways to Grow Your Influencer Business and our jaws have remained dropped ever since. Anyways, we have noticed a question that everyone seems to be asking as of late -- How much do social media influencers really make? Sure, the Inu is raking in the big bucks, but what about us humans?Show Me the Money
The career title, Social Media Influencer, is but a few years old. So, it is difficult to pinpoint just how much the average social media influencer is cashing in.Brands like Payless Shoes have been reported paying influencers up to $1,900 for a few blogs posts. Whereas, fashion influencers with large followings won’t even talk to brands that can’t afford to pay 6-digits. Inc. Magazine attempted to create a formula that could calculate how much influencers could charge for an endorsement. Their range was $25-$75 per one thousand followers. This range depends on how niche their audience is and the level of follower engagement (likes and comments). Let’s take a conservative stance and say an individual with a relatively engaged audience has 10,000 followers and charges $25 a post, tweet, etc. Now, let’s say they don’t want to wear their audience out -- so, they only post once a week.Influencer.co first featured him (Bodhi) in 7 Creative Ways to Grow Your Influencer Business and our jaws have remained dropped ever since.
10 x $25 = $250
$250 x 52 weeks = $13,000 a year.
Okay, so this certainly isn’t enough to live off of, but it most definitely can cover the grocery bill. Take a moment and imagine what you could do with $13,000 in your pocket every year? You could finally afford to buy a motorcycle or perhaps that pet pony you have always wanted. If you were craving a $5 Starbuck’s Caramel Frappe, you could buy 2,600 of them. Anyways, you get the point. It is a lot of money. Wait, what was that? You want to make more money?Show Me More Money: Influencers Making Over a Million Dollars a Year
If you were wondering, there are some influencers who are making millions of dollars a year. Actually, well above that. They are in a number of different industries, ranging anywhere from fashion to business. Chiara Ferragni -- Net Worth, $12,000,000
Gary Vaynerchuck -- Net Worth, $10,000,000+
You know the basics, but let’s talk about how you can take your Facebook presence to the next level and really see some return on your investment.
As an influencer, you are in the unique position to advise and inform the decisions of others. Your social influence matters in the business arena, and smart companies know this. Many companies seek out influencers like you to promote their products – a strategy called influencer marketing.
Similarly, many influencers recognize the value they provide and seek out companies to partner with.
At its core, this is a simple process. You develop a relationship with a brand and post a link to their product on your Facebook page. You get a commission every time one of your followers uses that link to purchase something. This benefits brands in that it uses the connectedness of Facebook to spread information about their product virtually cost-free. This benefits you because, once your systems are in place, you can basically use your influence to bring in revenue 24 hours a day!
However, making real money with this type of strategy is not as easy as it sounds. It’s not about advertising – it’s about relationships. And on Facebook, a couple wrong moves can quickly do damage to your brand and your influence.
Our innovative platform: